Using videos in email marketing and social media is an effective way to boost engagement, drive conversions, and create audience connections.

Discover what is one of the benefits of using templates for your email marketing campaigns and how they enhance engagement.

Discover which of the following is not a variable you can test in an email marketing A/B test and learn how to optimize your campaigns.

Create your first Smores newsletter today. Learn how Smore helps educators create engaging, customizable newsletters with ease.

Email marketing is one of the most effective ways to reach and engage your audience. Whether you are a small business or a large company, it’s a cost-effective way to communicate with your customers. However, you need to get your subscribers to open your emails. How do you do that? By improving…

A well-crafted email marketing campaign can yield high returns, foster customer loyalty, and drive significant traffic to your business. However, the challenge often lies in ensuring that your audience actively engages with the content you send out. In this article, we’ll explore the primary reasons behind low engagement rates, provide practical strategies…