Marcelyn Sparrow

Email is a common form of communication and is part of most people’s everyday lives. But did you know that it is also the most common way to spread malware? Email is also a common way for cybercriminals to launch attacks on individuals and even businesses. So how secure are your email communications? The…

According to the 2021 Data Breach Investigations Report by Verizon, 85% of data breaches are caused by the loss or theft of login credentials. Of all the ways that hackers can steal your login credentials, email is the most common. That means that if you want to protect your organization from a data breach,…

The future of email is now. Are you ready for 2025? The inbox is always evolving. This ebook will help you stay ahead of the latest trends that will impact your email program in the coming years. Get the guide for tips to help you improve inbox placement and boost subscriber engagement. 1. The…

Spamtraps are invisible pitfalls in email marketing. These deceptive email addresses, set up to catch spam, can wreak havoc on your sender reputation if you’re not vigilant. Even legitimate marketers can fall into the trap if they neglect email list hygiene and best practices. Let’s delve deeper into how spamtraps work, why they matter,…

We all know the feeling of getting a cold call. It’s a little like the feeling you get when you see a police car. You’re not sure why you’re so nervous, but you are. Cold outreach has a bad reputation, and it’s often well-deserved. It’s a difficult way to make a living, and it’s…